The Gold Standard in Haircare

Undo the damage of time and style with our best-selling Gold Lust Collection

1 Gold Lust product is sold every 20 seconds
30+ Global beauty awards and 1000+ 5-star reviews

Reawaken your hair to its glossiest, healthiest prime.

The Gold Lust Collection combines centuries-old healing oils and extracts with modern, high-performance technology to rejuvenate and reinforce each strand to undo the damage of time (and style).

Gold Lust Shampoo & Conditioner

91%

After just one use saw an improvement in the appearance of their hair

82%

After just one use felt damaged ends were more reinforced and sealed

74%

After just one use felt hair was more resilient against future damage

94%

After just one use said hair was softer, smoother and less dry

91%

After just one use felt hair was more hydrated and nourished

86%

After just one use said the appearance of damaged hair was reversed

87%

Said hair appears less damaged

Hair is

2x Softer

and more manageable

Hair is protected from frizz up to

72 hours

Clinically proven to significantly

Increase shine

For those looking
to prolong their style.

For those looking to nourish hair, body and face.

For those who want density, style and damage repair.

For those who want to discover what it means to be #oribeobsessed.

For those who need heat protection and repair.

For those who want to repair their damaged strands.

For those who want to
refresh their style.

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