The Gold Standard in Haircare
Undo the damage of time and style with our best-selling Gold Lust Collection
1 Gold Lust product is sold every 23 seconds
40+ Global beauty awards and 2500+ 5-star reviews
Reawaken your hair to its glossiest, healthiest prime.
The Gold Lust Collection combines centuries-old healing oils and extracts with modern, high-performance technology to rejuvenate and reinforce each strand to undo the damage of time (and style).
Gold Lust Shampoo & Conditioner
91%
After just one use saw an improvement in the appearance of their hair
82%
After just one use felt damaged ends were more reinforced and sealed
74%
After just one use felt hair was more resilient against future damage
(Based on a consumer panel survey of 106 women)
Gold Lust Transformative Masque
94%
After just one use said hair was softer, smoother and less dry
91%
After just one use felt hair was more hydrated and nourished
86%
After just one use said the appearance of damaged hair was reversed
87%
Said hair appears less damaged
(Based on a consumer panel survey of 106 women)
Gold Lust Nourishing Hair Oil
Hair is
2x Softer
and more manageable
Hair is protected from frizz up to
72 hours
Clinically proven to significantly
Increase shine
(Based on a clinical test against a control group)
Gold Lust
Dry Shampoo
For those looking
to prolong their style.
Imperial Blowout Transformative Styling Crème
For those who want density, style and damage repair.
#oribeobsessed set
For those who want to discover what it means to be #oribeobsessed.
Balm d’Or Heat Styling Shield
For those who need heat protection and repair.
Mystify
Restyling Spray
For those who want to
refresh their style.
Gold Lust All
Over Oil
For those looking to nourish hair, body and face.